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We know that choosing the right fundraising idea for your nonprofit can be challenging. There are a lot of factors to consider: budget and time constraints, human resources available, your audience, and more.
Through our work with nonprofit organizations, that use MYFUNDBOX as their online donation solution, we’ve seen many of fundraising strategies.
If you’re working to raise money for a small school, church, or charity in your community, check out these 5 best fundraising strategies for small non-profits:
1. Integrating fundraising software.
The more isn’t always the merrier. In the past, nonprofits have loaded up on too many software solutions at once because they all offered something different.
Of course, running your nonprofit becomes difficult if different aspects of your daily operations don’t work together. For example, if your CRM doesn’t integrate with your event management software, which won’t connect with your marketing software, then it’s hard to send invitations for your next event to your major donors.
MYFUNDBOX Fundraiaing CRMs a powerful and efficient donation management system optimized for recurring donations. It will make building your own donation pages much easier and will provide you with a number of features and benefits, such as:
2. Launching crowdfunding campaigns.
Pick social media sites that align with your needs as an organization. For example, Facebook is an option for peer-to-peer fundraising and this is a great way to use the talents of your core donors to spread the word of your mission organically.
If your organization uses photos or videos, then Instagram or YouTube may be a great option. You can also use Twitter to make announcements, invitations, and publicly thank specific donors.
It’s easier and cheaper to retain an existing donor, rather than reaching new ones. Take care of the donors you have and show them how important they are to you. In return, they’ll continue to support your nonprofit so you can keep doing what you do – changing the world!
3. Enabling mobile giving.
Smartphones have only become more popular every year, and that trend is unlikely to slow down soon. They’re so widespread that we’re now banking, making grocery lists, and storing our boarding passes on our mobile devices. It seems like everything is moving to mobile.
In response, nonprofits have become better at leveraging this smartphone ubiquity in their fundraising efforts by implementing mobile giving.
It might not seem like mobile giving would be any different than online giving — or mailing in a check, for that matter. The donations all end up in the same place, right?
But mobile giving is highly successful, for a few key reasons:
Mobile giving is logistically smart. Your supporters don’t have to walk to the mailbox or even, with some software solutions, go to your website or type in a password! Mobile giving brings fundraising to where your donors already are: their phones.
Mobile giving boosts event participation. Not everyone who supports your organization can make it out to your events. But if you can accept mobile donations or mobile bids for charity auctions, even absent donors can participate.
Mobile giving leads to information capture. Nonprofits want to collect certain details about their donors to make segmentation more effective later. Mobile giving provides nonprofits with another way to gather name, phone number, and other useful info.
At its core, mobile giving is a convenient and accessible decision for nonprofits as well as their donors.
Plus, by developing mobile-friendly ways to donate, nonprofits are showing their donors that they respect their time and effort.
MYFUNDBOX provide convenient and user-friendly Crowdfunding platform, by which your supporters can contribute through Mobile, Tablets or desktops.
4.Test for Success
One of the best fundraising strategies for small schools, churches, and charities is to focus on what works, and leave the rest behind. The 80/20 principle works well here — if you’re trying lots of different fundraising tactics, 80% of them won’t work or will only get a mediocre response. 20% of them will go gangbusters.
Test your strategies, then throw out what doesn’t work, and keep what does. You’ve got a limited staff and a limited budget… use them wisely.
There are many different approaches you can take to enhance your fundraising.
Although any one of these strategies by itself can help you improve your results, the best efforts incorporate strategies from all of these categories for the most effective and comprehensive fundraising.
No matter which strategies are right for your organization, it’s important to remember that your fundraising is always a work in progress.
MYFUNDBOX Fundraising CRM keeps track of each campaign. Set budgets, assign tasks to the right people, and run your campaign from start to finish all under one place. For further information check MYFUNDBOX