In a fast-paced world where the competition is fervent and everyone is trying for the attention of consumers and donors – it’s increasingly harder to stand out and reach your nonprofit fundraising goals.
Without a good donation page, your chances of raising funds online are slim. However, even if your donation page passes with flying colors – what really matters are your conversion rates. A donation page conversion rate is the number of people who land on your donation page and make it to the end of the donation process.
There are many reasons why visitors don’t end up donating: too many choices, feeling overwhelmed, not understanding what an organization does, feeling like their donation won’t make an impact, and more.
Luckily, there are ways to increase your donation page conversion rates.
1.Be Simple and Concise with Your Donation Form Appeal
Your mission should be highly visible on your website’s homepage, in e-appeals and on your app. A mission statement must align with your organization while being clear and concise. You want your audience to connect with your purpose and be able to easily recall its meaning. The voice of your organization must prominently support your mission and objectives should be clear to the donor.
2. Tell Supporters How Donations Will Be Utilized
Your organization’s needs should be transparent to potential donors. Create a “wish list” to make your goals and objectives clear – this will help you secure essentials. Donors like to know how their funds will be utilized. Some donors contribute unrestricted gifts, while others prefer to choose a specific program or area to support. Either way, make sure to send donors a timely follow up to explain the impact of what they supplied.
3. Make it Mobile
Did you know that in the past year alone, mobile giving has grown by over 200%?
You heard that right!
More and more donors are turning to their iPhones, iPads, Androids and tablets as an easy way to give to their favorite nonprofit causes.
All you have to do is make sure that your donation page is mobile-responsive. Mobile-responsive means that your donation page can be viewed on laptops and desktops as well as smartphones, tablets, and other mobile devices.
Bottom line: Make your donation form mobile-responsive to receive donations from supporters on the move.
MYFUNDBOX DonationBox is tested comprehensively on a number of mobile devices and Desktops. And it is well prepared to impress all audience.
4. Require Fewer Clicks and Keystrokes to Submit Your Donation Form
The fewer clicks and keystrokes required to submit a donation form, the more likely that form will be submitted. Whenever you’re tempted to include questions beyond the essentials for payment – if your online fundraising tool allows for them – ask yourself if the information is valuable enough to warrant making your donation form more complicated and less apt to be submitted.
MYFUNDBOX Donation Box is simple, that donor can donate within a minute.
Here’s an example of a clean, well-formatted donation page. Notice how simple and neat donation form without making donors to distract and make their donation quickly and easily.
5. Use a Fundraising Software for Your Donation Page
When it comes to increasing your donation page conversion rates, an online fundraising software will make your job much easier.
An online fundraising software provides you with a number of features and benefits, such as:
Pre-filled custom amounts with descriptions to let your donors feel great by knowing what they’re contributing to.
Recurring giving options. Place a recurring giving option on your form to see higher donor retention rates.
Optimization for desktop computers, mobile phones, and tablets.
Accepting donations on your Facebook Page.
PDF receipts, and other features that will help you raise more money.
These MYFUNDBOX features are all designed to help you increase your donation page conversion rates and receive as many donations as possible.
Every nonprofit is different and every donation page is different. This makes it difficult to know what exactly is going to increase conversion on your specific page.
We hope you found our tips useful, but don’t forget that it’s absolutely critical to think of new ideas, test them, and update your donation page accordingly. This reiterative process is the only way you will truly know what works best for your nonprofit.